Before Catherine’s Shaping Us campaign debuted, the Prince and Princess of Wales attended a special event at BAFTA on Monday.
Mum-of-three with her early years campaign, Catherine, 41, promises to give parents the “best information and support” they need to raise their children.
At the evening event held at the Bafta headquarters in London, the royal couple was joined by a host of famous supporters, including presenter Fearne Cotton, rapper Professor Green, former Saturdays singer Rochelle Humes, and England football captain Leah Williamson.
The Princess debuted a red trouser suit by Alexander McQueen, along with matching accessories and statement earrings, as she made a grand entrance with Prince William.
The Royal Foundation Centre for Early Childhood’s latest long-term initiative, Shaping Us, aims to elevate the topic from being merely of scientific interest to one of the most crucially crucial issues of our time.
The campaign will launch with the release of a short film that highlights how babies and children develop in response to their earliest experiences, spearheaded by The Princess of Wales and supported by a variety of well-known figures from the media, music, science, and sports worlds.
The princess stated in a speech that the campaign’s main goal is to highlight the critical role that early childhood plays in shaping the adults that we become.
“We lay the foundations and building blocks for life during this time.”
“And it comes about when we develop an understanding of who we are, what others are like, and how the world works.”
“This is why it is crucial to know what we can all do to raise future generations of happy, healthy adults in addition to understanding the special significance of our earliest years.”
The campaign’s scope was described by Catherine as a long-term undertaking that started with how a child develops and the significance of the formative years.
The importance of a child’s social and emotional world as well as the significance of connections and “surroundings and experiences” will be further explored in the following section.
In addition, she continued, “We, as adults, are better placed to play our part in positively influencing future generations by understanding our own childhoods and what has shaped our own beliefs, relationships, behaviors, and feelings.”
Rochelle Humes was one of the famous backers.
